Iñaqui Techos
A renewed digital presence for a leading roofing materials company.
The Challenge
Iñaqui Techos is an Argentine company with over 25 years of experience selling metal shingles, asphalt slates, and premium roofing materials. I joined the project through Ontide Marketing, who needed a complete overhaul of their website: the previous WordPress version was broken, insecure, and nearly unusable due to a permanent loader caused by update errors and installation issues.
The Solution
My challenge was to transform an outdated, identity-less website into a modern, clear, and trustworthy platform. I researched the company's competitors, analyzed their international suppliers, and designed a visual identity based on bold typography, strong layout structures, and the strategic use of the brand’s intense colors. The new website prioritizes user experience, straightforward navigation, and a professional presentation of each product line.
Key Features
- –Complete visual identity redesign: impactful titles, strategic colors, and a modern, industrial-inspired style.
- –Full site optimization: removal of critical errors, improved security, and a stable structure for smooth navigation.
- –Professional display of product lines: Tilcor, Verona, and IKO with high-quality images and clear segmentation.
- –Conversion-focused structure: clear calls to action, prioritized contact options, and commercial-driven layout.
Outcome
The result was a fast, solid, and fully modernized corporate site that truly reflects the company’s level and trajectory. Iñaqui Techos regained its digital presence, improved its commercial communication, and now has an online tool that supports its growth and professionalism. The client was extremely satisfied with the transformation compared to the previous website.