APEX Bikes E-commerce
Cycling Boutique & Pre-owned Garage
The Challenge
Designed and developed a niche e-commerce for high-end bicycles, focused on a premium and minimalist user experience. The platform not only manages a complex catalog with color and size variants but also integrates a hybrid business model combining new product sales with used bike trade-ins.
The Solution
The architecture is built on Next.js 15 for maximum speed. It includes a smart filtering system (by style, brand, and price), dynamic pricing logic that calculates bank transfer discounts and installment plans in real-time, and a 'Garage' module with complex form validation for bike appraisals.
Key Features
- –Dynamic Filters & Search: Navigation by subcategories (MTB, Road, Urban) and styles.
- –Local Financial Logic: Automatic price calculation for bank transfer discounts (-15%) and installments.
- –APEX Garage Module: Multi-step form with Zod validation for used bike quotes.
- –Variant Management: Visual color selectors and interactive image galleries.
Outcome
The checkout process was optimized into a 'One Page Checkout' to reduce friction, integrating stock validation and shipping calculations. The visual design prioritizes product photography and clarity in technical information.